High performance and elite level athletes rely on AdvoCare products to enhance their performance. Here are their testimonials. | See more ideas about. As AdvoCare has grown, it has signed dozens of high-profile athletes as endorsers, including NFL QBs Andy Dalton, Philip Rivers and Alex. Meet AdvoCare’s newest endorser – football player Aaron Murray! http://www.

Author: Virr Mazuhn
Country: Guyana
Language: English (Spanish)
Genre: Relationship
Published (Last): 6 June 2008
Pages: 384
PDF File Size: 1.3 Mb
ePub File Size: 2.62 Mb
ISBN: 784-6-88606-775-8
Downloads: 12704
Price: Free* [*Free Regsitration Required]
Uploader: Akinomuro

This too proved challenging. These new members, many of whom are drawn to the business’ strong advocage culture or convinced of its credibility by its ties to the sports world, infuse the company with new funds — money that ultimately flows up to the powerful people who walk the stage at Success School.

Like other MLMs, AdvoCare created a ladder system for its salespeople; in order to climb the ranks — which range from “advisor” to platinum — and earn bigger bonuses, members had to recruit. But no spokesman matters more — to the company, its distributors or its prospective recruits — than Brees.

The company played clips of top distributors speaking reverentially about Ragus, its founder. As the lights dimmed, the crowd sat down, then immediately stood up again when Rick Loy, a longtime AdvoCare executive, strolled out.

Fill in your details below or click an icon to log in: But the friend kept calling and inviting advocade to parties.

Crossan wasn’t bringing on new recruits, but she kept buying products, goaded by the people above her in the organization. Critics say the companies escape scrutiny because they’re impenetrable; the industry’s trade group, the Direct Selling Association, successfully lobbied the FTC to shelve new transparency rules in ESPN interviewed more than 30 current and former salespeople, the vast majority of whom said their focus, and the focus of their superiors, was on recruiting other distributors.

Robert FitzPatrick, an industry critic who has consulted on federal cases involving pyramid schemes, says he’s heard similar stories about MLMs. As a result, if they renounce the business, they’re either renouncing their loved ones or admitting that they exploited them. Friends and family members who raise questions about AdvoCare are labeled “dream killers” by other salespeople, according to several distributors.

The company hired an experienced CEO and doubled down on sports marketing. In one video, McDaniel teaches salespeople how to react if someone asks whether the company is a pyramid scheme. Soon after, AdvoCare took public criticism for marketing a caffeinated energy drink to children ages 4 to If your family doesn’t support you, go anyways,'” he says.


A tall, charismatic Louisiana native who was briefly with the Kansas City Chiefs, Ragus died in ; there are photographs and paintings of him scattered throughout the office. It’s also offering people a pathway to financial freedom — the opportunity to “design their own lives” by selling those products and to earn even more money by recruiting others to join the fold. InAdvoCare cut a popular product containing ephedra, which the U.

AdvoCare, which has used athlete endorsers and event sponsorships to cultivate deep ties to the sports world, portrays itself as a company that “offers the average American the chance to make an above-average income,” but, in truth, only a tiny percentage of salespeople ever make significant money. Minutes later, another speaker, also a working mother, broke down in tears. MLM supporters say few grievances about the companies surface because they are doing nothing wrong; critics counter that discretion is baked into the business model.

Badgett, along with several other distributors who joined AdvoCare in its early years, rose to the pinnacle, earning millions.

Questions surround AdvoCare, nutrition empire endorsed by Saints QB Drew Brees

No one falls in love with the product,” says Kamel, who estimates that less than 5 percent of his downline turned a profit. The quarterback wasn’t wrong. There were raucous musical performances, as well as appearances by the Dallas Cowboys cheerleaders and former President George W.

But AdvoCare is pitching more than nutritional products.

Drew Brees Has A Dream He’d Like To Sell You

Lance Wimmer, a consultant who was hired to help turn around the company insays the top distributors were divided by religion; the devout churchgoers held more power and wielded it over others. One of AdvoCare’s earliest distributors, Bruce Badgett, says the company’s top salesmen made dozens of trips to NFL locker rooms, forging handshake deals with strength coaches for the Chiefs, Cowboys and Oilers. Before the meeting was over, they had dropped a few hundred dollars on a pair of Day Challenges, weight-loss programs that bundle the company’s shakes and supplements.

For 17 years, she worked as a mortgage lender, making “really good money,” the kind of money that allowed her to pay for traveling soccer teams and expensive clothes for her kids. Levy, the general counsel, says many distributors aren’t actually trying to make money — they’re just in it for the markdown: After, they were happy.


The company lists more than 65 of them on its website, so while Drew Brees is unquestionably its face, the roster is deep. Today, the company boasts an army ofsalespeople, up from 97, in When you become an AdvoCare distributor, you sign a long, complicated contract — the latest version is 33 pages — that outlines the company’s pay plan.

On Sunday, the organizers held a church service featuring Christian singer Michael W.

World Class Supplements- AdvoCare Independent Distributor

To find out more, including how to control cookies, see endorseers Leave a comment Comments 0. Salespeople are recruited to sell the products, and then encouraged — and financially incentivized — to recruit others to sell them as well. One woman, a silver distributor from South Carolina, wept as she described how she had to send her son to day care because of her job. The inventor of the Shield is a triple-diamond-level distributor named Danny McDaniel, a pastor and former high school football coach who claims to earn a “substantial multimillion-dollar income” through AdvoCare.

ByChavez had spent three years trying to build an AdvoCare business. Brees tossed a couple of tiny footballs into the crowd and beamed, covering his eyes as he scanned the crowd. ESPN 0 0 0. At the event, the Ferros didn’t explain, in detail, how they actually sell AdvoCare.

Several distributors were pouring packets of the stuff into their water bottles, leaving its chalky scent lingering in the air. In addition to running a Facebook group with nearly 12, members, the couple operate a website that’s replete with training materials.

31 best AdvoCare Endorsers (non-paid!!!) images on Pinterest | Advocare, Sport icon and Sports

AdvoCare tells distributors to give prospects an official income disclosure statement, which shows how many salespeople reach each level of the company. The company disputed her claim. Kamel sued and AdvoCare countersued; the company declined to comment on ongoing litigation. She says she moved only three Day Challenges over the course of a year, two of which advicare to her sister, so she tried to recruit other advisors.

Keep points out that distributors could be loading up on their own purchases — hardly a sign of outside demand.